Before Self Care

About Before Toothpaste:

From the beginning, our mandate for Before was to disrupt the self care industry with a new voice. One that is driven by purpose, inclusivity, and a relentless focus on product experience and environmental impact. Every ingredient, every material and every element of Before self care products is consciously chosen to ensure quality and sustainability is number one. We would not embark on this mission otherwise.

FAQs: 

What are the ingredients in Before toothpaste? 

Before Whitening Purifying Toothpaste

Active Ingredient: Sodium Fluoride (0.24%).

Inactive Ingredients: Water (Aqua), Hydrated Silica, Sorbitol, Xylitol, Glycerin, Cocamidopropyl Betaine, Sodium Bicarbonate, Titanium Dioxide, Xanthan Gum, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Peppermint Oil, Spearmint Essential Oil, Citric Acid, Aloe Barbadensis Leaf Extract, Arginine, Zinc Sulfate.

Before Classic Purifying Toothpaste

Active Ingredient: Sodium Fluoride (0.24%).

Inactive Ingredients: Water (Aqua), Hydrated Silica, Sorbitol, Xylitol, Glycerin, Cocamidopropyl Betaine, Titanium Dioxide, Xanthan Gum, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Peppermint Oil, Spearmint Essential Oil, Citric Acid, Aloe Barbadensis Leaf Extract, Arginine, Zinc Sulfate.

Before Sensitive Purifying Toothpaste

Active Ingredient: Sodium Fluoride (0.24%), Potassium Nitrate (5.0%).

Inactive Ingredients: Water (Aqua), Hydrated Silica, Sorbitol, Xylitol, Glycerin, Cocamidopropyl Betaine, Titanium Dioxide, Xanthan Gum, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Peppermint Essential Oil, Spearmint Essential Oil, Citric Acid, Aloe Barbadensis Leaf Extract, Arginine, Zinc Sulfate.

How many times a day should I brush? 

ADA recommends 2 times per day with a 1" inch strip. Or as directed by your health care practitioner. 

Is your paste SLS free? 

Yes, we replace farmful SLS with Cocamidopropyl Betaine. A foaming agent formulated naturally from coconut oil, this is what makes our toothpaste froth and provides a Pure brushing experience. 

What are "Clean Ingredients"? 

We worked for 2 years with the best labs in the USA to find incredible, natural alternatives to the chemicals placed in big pharma toothpaste. Things like fake flavour, fake colour, SLS, parabens and fillers. Our paste is clean, which you immediately taste in our SuperMint flavour. All while ensuring it WORKS. As well or better than paste on the market.

Why is Aloe in your paste? 

High in antioxidants, aloe vera can help repair soft tissue cells, assist sensitivity, and fight gingivitis, gum infections, periodontitis and other oral irritations.